Marketing Over Mastery

“Marketing over mastery.” I heard this term YEARS ago and I didn’t like it. It sounded like an encouragement for people to promote promises they couldn’t keep. I used to be a believer that you had to know everything before you could put yourself out there to the world. Mastery implies excellence and until you’re excellent you shouldn’t market, right?

Wrong. 

We get better with experience. We master what we do by making mistakes, then making the necessary adjustments. Yes, if we market before we master, we do allow for the possibility for the world to see us fumble. Ok. We watch people and companies fumble all the time and we still believe that they’re gonna dust themselves off and get back to doing what they should be doing. 

So why not us? Why not you?

If you want to be in business, you must believe that you have a product or a service that people want. If they want it, it’s your job to get it to them. You must find them,...

Continue Reading...

Are You Ready?

A few weeks ago, I was spotlighted by DearDopeChick.com as their feature for the week. I am still in awe. It was truly an honor. I just submitted my name on a whim, with the hope of being selected. But, as we all do, we never really think of ourselves as dope until someone else tells us. I know I'm good at certain things and not so good at others. So, the validation from somebody else felt good. Being featured on DearDopeChick must mean that I'm doing something right – particularly in business.

When you're in business, the goal is to make money. And, yes, we are making money in our business right now. In the past three months, we've made almost half of what we did in the entirety 2018. So, with six months to go, it will be great to accelerate to a new level as we release new products and services at Strategic Admissions Advice and our other businesses. I don't say all this to brag. If you know me, you know that's not my style. But now I have this itch to really...

Continue Reading...

Running Through The Bag

A little secret here: I'm a baseball mom. Okay, maybe that's not a secret because those of you who know me know that. Not only do I love baseball, but my sons happen to be pretty darn good players, too. We've spent the last 10 to 11 years chasing him around the country as he pursues his dream. I'm a big believer in chasing your dream. (I even love Meek Mills’ Dreamchaser series, but that's a whole other topic.) Today, I'm going to talk about running through the bag.

Running through the bag is what I often tell my son he must do when he runs down to first base. It means finishing what he started. If you're going to hit a ground ball, I don't care if it's back to the pitcher or to a shot into left field. He better run through the bag as hard as he can and then make the decision on what to do next. Don't get up to the plate, hit the ball and then jog like you don't really want to be there. You go hard or you go home. Run through the bag and finish what you started. We use this...

Continue Reading...

Featured on DearDopeChick

this week's dope chick
#deardopechick:
meet Keri Herndon-Brown

what makes you dope:

i'm a 43 year old woman who survived being raised in Harlem during the crack epidemic.

my daddy was a hustler during in the 80s in Harlem, so unfortunately after his untimely death, i grew up raised by a single mother.

i quickly realized that the odds weren't stacked in my favor so i learned to do the opposite of everyone around me.

i decided i wasn't having kids out of wedlock as a first in my family, i was headed to Howard University + was going to learn to hustle for my last name.

currently, my husband + i have been married for 19 years, have 4 kids together + run a successful six figure business for the past 13 years together.

i've learned to use the hustle i was raised with to win at this business game.

what are some of the challenges you faced in finding your dopeness + how did you overcome those challenges?

when my husband + i decided to walk away from his role as a educator + a...

Continue Reading...

Gas & Go

How many of us go to the pump every day and say to ourselves, "Put the gas in the car and go." We give the car what it needs - its fuel, its motivation - then we take off. Why don't we do that in our own lives? When we get a nugget of great information that takes us five minutes to digest, that is our fuel, our mental or emotional fuel to get things going. Yet we continue to hesitate and overthink things instead of just doing a quick “gas and go.”

Some people say, "Well, you can't just be impulsive." Well, I'm at the stage in my life where if I don't start doing the things I know I should, whether it be because they're in my strengths or because God told me to, I'm going to regret it. I don’t know about you, but I have enough regrets.

Right now, as I spend this summer with my family and working on our businesses, I’m ready to “gas and go.” I have the fuel and it’s time for opportunity to meet preparation.

Where are you? Are you thinking...

Continue Reading...

My Turn

 

Keri has been writing these blogs and sharing with many of you how to navigate the tricky waters of small business ownership for some time now. And I can guarantee she knows what she’s talking about, because she has been the backbone of our business success.

For the past 13 years, I have been out front in our business and that makes me more visible and susceptible to glory and blame. As most entrepreneurs will tell you, we go to bed at night worried about something, whether it be money, attracting clients, retaining clients, hiring staff, expanding, competition or the many other things a business owner must keep track of. Fortunately for me, I have not had to shoulder this on my own.

Keri knows most of my pain, but even when she doesn’t know, having her by my side to educate, inspire and comfort me, gives me the courage to tackle the hurdles in front of me and to believe in what’s to come in the future.

He who finds a wife finds what is good and receives...

Continue Reading...

Are you at a crossroads?

A crossroads of knowing what you want to do, what you need to do, but not sure how you can do it?

Right now, I admit, I'm at a crossroads of consistency. Here I am with an amazing husband, a great family, an exceeding business, yet I must admit that I am too inconsistent. I haven't done a Tech Tuesday in two weeks. My husband and I haven't done a Sunday Success planning, and all that is wrong. I no longer want to be at this crossroads of consistency. I want to be someone who can say what they mean and mean what they say. At all times and every day.

So how can I help you if I'm at this crossroads? Well, you can join me. You can join me as I lift, as I climb. I'm launching this new venture, the Entrepreneurial Advisorand I'm very excited about it. Why?  Because I figure, it’s time to work in my strengths. I'm going to do exactly what people expect of me, give them advice when asked.

People are always coming to me, “Keri, how do you do this? Keri, how do...

Continue Reading...

Tomorrow is arguably my favorite day of the year!

While it’s not my birthday or Christmas,  it’s Mother's Day, and for four reasons it’s super special for me.

Motherhood is the realization of a dream.  On one of our first dates, my husband and I went to the village in New York City and we sat and we had lunch. I remember telling him very flatly that I wanted to be a stay-at-home mom and that was my dream. He coughed up his drink and wasn't quite sure I meant. It's something that’s unfamiliar to many in our young, Black community, but I was adamant that I wanted to be the mom who was available to her children whenever they needed me and especially immediately after school. I wanted to make sure that I was at all my kids events. I wanted to make sure that I was the one they could see as a consistent support in their lives.

So for me, Mother's Day is much more than a spa and brunch and flowers - although I like all those things -  it's also a celebration of a dream that gradually becoming more...

Continue Reading...

Collaboration Over Competition

One of the hardest things to do in business is to share your idea with someone else. You always think about the possibility that they will poke holes in it prematurely and increase the already-daunting amount of self doubt you have. Or, even worse, what if they steal your idea? Business is about originality, being innovative, and what and I have tried to do over the past 13 years is not follow a typical business model for Strategic Admissions Advice. Even as we are starting this marriage, family, business, we recognize that we have to step away from our "competitors" and find our niche, our lane, in order to be successful.

In order to do that, we’ve learned it is important to collaborate more and view people who might be in a similar space less as competition. There's plenty of room for everyone to help people grow, whether it's as an educator, helping people get into college, or as a couple, trying to help spouses go into business. Helping people to embrace the struggle, the...

Continue Reading...

The Marathon Continues

These past few weeks have been hard for me. I have to admit that I never would’ve thought that the death of a rapper 3000 miles away from where I live would affect me the way it has. But yes, I’m still thinking about a person I never met. It’s probably because Nipsey Hussle, AKA Ermias Joseph Asghedom, was not just a rapper; he was an entrepreneur, a community servant and an activist. So while many people may say "Oh well, another rapper got shot. What's the big deal? That's the lifestyle they portray and you get what you give," that doesn't sit well with me. He was more than just a music artist, and it's horrible to see his life taken away from him prematurely.

I grieve for Nipsey Hussle, his significant other, Lauren London, and for their children, not just because they were in the public limelight, but because once upon a time I too was the daughter of a murdered man. For those of you who don't know this about me, my father was murdered when I was eight years...

Continue Reading...
1 2
Close

50% Complete